On January 31, 2024, the Shaoxing Municipal Bureau of Culture, Radio, Television, and Tourism released a bilingual Chinese-English New Year invitation titled “Jiachen New Year, Shaoxing Invites You to Experience 1,000 Years of Charm!” The invitation warmly welcomed global netizens to Shaoxing to experience the unique flavors of the Chinese New Year, the charm of the Jiangnan region, and the distinctive local culture of Shaoxing.
The promotional materials were distributed in 15 countries and regions, including South Korea, Japan, the United States, the United Kingdom, Australia, France, Malaysia, Canada, the Philippines, Singapore, New Zealand, Bangladesh, Vietnam, India, and Hong Kong, China.
A total of 162 press releases were issued globally, reaching 157 media outlets and covering an audience of approximately 29.8 million.
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