About

WOORI MEDIA is a global public relations and communication agency with a foothold in China and a global orientation. Its service clients encompass renowned enterprises and institutions such as Xinhua News Agency (Xinhuanet, Outlook Weekly, Xinhua Daily Telegraph), China Travel, Air China, CITIC Securities, China State Construction Engineering Corporation, Salubris Pharmaceuticals, Raffles, the Macao Government Tourism Office, the Spanish Tourism Bureau (Turespaña), the Polish Investment and Trade Agency, well-known Russian animated films, the European Poultry Federation, Dongfeng Motor, the Nanyang Municipal Bureau of Culture&Tourism, and the Hubei Provincial Bureau of Culture & Tourism, etc. It has teams and partners in over ten countries, including France, Russia, Poland, and Singapore, offering professional public relations and communication services for Chinese brands expanding globally and for international projects entering China.

In accordance with business requirements, WOORI MEIDA continuously invests in enhancing the communication matrix to offer clients more cost-effective one-stop services. In 2018, it invested in China Box, specializing in overseas media distribution; in 2019, it invested in Shangshou Culture, focusing on the production of cultural and creative gifts; in 2023, it established a subsidiary, Yuanmao Future Digital Technology, specializing in the innovation of Internet interactive programs.

Our Competitive Advantages

WOORI MEIDA MCN

WOORI MEDIA MCN has more over 100 Key Opinion Leaders (KOLs) and covers fields such as culture, travel, cuisine, parenting, and self-driving. It has been ranked among the top ten tourism communication agencies in China by Sina Weibo for seven consecutive years (2017-2023). The content has long covered more than a dozen media platforms such as Xiaohongshu, Douyin, Video Accounts, Kuaishou, Bilibili, Weibo, Ctrip, Toutiao, etc.

Our partnerships with leading central-level media in China include:

Xinhua News Agency, Xinhuanet, People’s Daily Online, CCTV, CCTV.com, CCTV Video, China News Service, Chinanews.com, Guangming Daily, China Daily, Global Times, Beijing Youth Daily, China Youth Daily, China.com.cn, China Economic Net, etc.

Chinese Media Press Release

We have extensive, high-quality resources for press distribution in Chinese media, covering a wide range from the central to the local levels, and from traditional media to new media. We have established close cooperative relationships, whether it’s national-level media with authority, regional media focusing on local issues, or online and social media with strong interactivity. This enables us to accurately push the information to the most suitable media channels according to the different needs of clients and the characteristics of the manuscripts, achieving efficient dissemination.

Foreign media resources

It covers over 40 languages, 190 + countries and regions, with 6000 + cooperative media worldwide and has a global audience of 3 billion +.

The core service team uses over 40 languages including English, French, Russian, German, Spanish, Arabic, Portuguese, Hindi, Japanese, etc., and has published over 50,000 news releases, reaching audiences in 191 countries and regions.

We offer global general media distribution as well as targeted media placements.

• Single-country press release distribution.
• Press distribution packages covering six continents.
• Specified-release in specified countries and media globally.
• Specified-release in specified Chinese-language media globally.
• Precision advertising in top-level media, etc.
• Google SEO optimization.

Outdoor resources

We possess outdoor advertising resources in key cities across the country (Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu, Hangzhou, Nanjing, and Suzhou), including key locations such as subways, airports, and commercial hubs

Provide resource integration services for the entry of foreign projects into China

Our company has prominent advantages and rich experience in the field of resource integration. We are able to provide comprehensive and powerful support and services for foreign cultural, tourism, and event – related projects that intend to enter the Chinese market, and fully promote their smooth implementation and good development.

With our long-established relationships with authoritative Chinese media, we can not only help projects significantly enhance their popularity and influence through extensive media coverage, but also actively mobilize relevant ministries and local governments to carry out cooperation, obtaining crucial policy support and resource guarantees for the projects. If the projects need to attract business investments, we can also jointly discuss and accurately send invitations to suitable enterprises. We have a professional team for resource integration and project planning, covering various aspects such as activity planning, forum organization, and project promotion.In a word, whether your foreign projects are in culture, tourism, or events, as long as you have the intention to cooperate with China, we can provide you with practical suggestions and efficiently connect resources by virtue of our abundant resources and professional services, helping you achieve the successful implementation and sustainable development of the projects in China and jointly create a beautiful future.

Our Clients

Since its establishment, it has won the favor and recognition of well-known clients at home and abroad.

Xinhua News Agency, Xinhua Net, Outlook News Weekly, Xinhua Daily Telegraph, China Travel, Air China, CITIC Securities, China State Construction Engineering Corporation, Sinopharm, Raffles City, Macau Government Tourism Office, Spanish Tourism Board, Polish Trade and Investment Promotion Agency, Russian Famous Animated Films, EU Poultry Industry Association, Dongfeng Motor, Nanyang Municipal Bureau of Culture and Tourism, Hubei Provincial Bureau of Culture and Tourism, Foreign Languages Press, Wudang Cultural Tourism, Russian IBA Boxing Championship, Automobile and Ship Association, Arshan, Alxa League, Hainan Airlines, South Korea’s Hyundai Department Store, TCL, China-EU-Africa Green Development Forum, Zhejiang Qingshanhu Science and Technology City, Huzhou Deqing Forum, Haier, Shaoxing Culture and Tourism.

Our Qualifications

• Ranked among the Top 10 Tourism Communication Agencies from 2017 to 2023 on Sina Weibo.
• Official partner of “Cycling Tour in the Netherlands” in 2023
• Partner of the tourism channel of Xinhua Net（More than 10 years）
• Multimedia overseas communication service provider under Xinhua News Agency
• Partner of the Cultural and Creative Center of Beijing Institute of Fashion Technology (Shangshou)
• Official supplier of cultural and creative gifts for Dunhuang Culture and Tourism and Xuexi.cn (via Shangshou).
• Member unit of the Self-Driving Travel and Camping RV Branch of the China Tourism Automobile and Cruise AssociationMember unit of the China National Health Association