On February 22, 2024, the Shaoxing Municipal Bureau of Culture, Radio, Television, and Tourism issued an invitation themed “Give Me a Shaoxing, and I’ll Return You the Entire Jiangnan,” inviting global netizens to experience the unique charm of spring in Shaoxing and the misty beauty of Jiangnan.
The promotional materials were distributed in the United States and China. A total of 225 press releases were issued domestically, while 22 were distributed overseas, reaching 247 media outlets. The coverage reached an audience of approximately 30 million.
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