Woori Media provided a range of services for the Moscow-based Pairing Beer & Kitchen restaurant, including Xiaohongshu (Little Red Book) operations, press release distribution, and menu translation into Chinese. The project featured online events that paired the restaurant’s signature dishes with traditional Chinese festivals. Local Key Opinion Leaders (KOLs) in Moscow were invited to visit and promote the restaurant, successfully establishing it as a popular destination within the Chinese community in Moscow.
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